Product Analytics Setup
Set up the tools that capture, analyse, and report on user interactions and behaviour (e.g. Google Analytics, Mixpanel, Hotjar, etc).
Delivery is executed by a vetted expert specialised on this gig.
Tools Stack Selection and Integration
Choose the appropriate analytics tools for the product (e.g. Google Analytics, Hotjar, etc) and help define the relevant KPIs to track.
User Interaction Tracking Setup
Configure the tools to track user interactions within the product. This includes page views, clicks, feature usage, and user journeys to understand how users navigate and use the product.
Data Collection and Management
Establish a system for efficient data collection and management. Ensure the data is accurate, consistent, and complies with privacy regulations.
Reporting Dashboard Creation
Create one or more dashboards to visualize the data and KPIs, making it easier to interpret and share insights across the team or organization.
We need to set up a comprehensive analytics solution for our website using Google Analytics and Google Tag Manager. The goal is to track user behavior, conversion rates, and key performance metrics accurately. The setup should include event tracking, custom dashboards, and regular reporting. Please provide a detailed plan outlining your approach, timeline, and any previous experience with similar projects.
Curated by
Mihai
Senior Product Marketing Manager with extensive tech experience, excelling in product management, digital advertising, and marketing analytics to drive product adoption and revenue growth.
Typical deliverables
- <h3>Tools Stack Selection and Integration</h3>
Choose the appropriate analytics tools for the product (e.g. Google Analytics, Hotjar, etc) and help define the relevant KPIs to track. - <h3>User Interaction Tracking Setup</h3>
Configure the tools to track user interactions within the product. This includes page views, clicks, feature usage, and user journeys to understand how users navigate and use the product. - <h3>Data Collection and Management</h3>
Establish a system for efficient data collection and management. Ensure the data is accurate, consistent, and complies with privacy regulations. - <h3>Reporting Dashboard Creation</h3>
Create one or more dashboards to visualize the data and KPIs, making it easier to interpret and share insights across the team or organization.
typical tool and tech stack used
Guide product development and feature prioritization with user behaviour data.
Optimize conversion rates by understanding where users drop out.
“As a company working with talent all over Europe, UPPER really helped us simplify our contractor payments and management. Another great added value is having a SPOC that is handling everything from 1st call to project handover and off-boarding, leading to a smooth process overall.”
Executive Director
ONLY executed by experts!
Covering everything from Software Development, AI, Data, Design or Product Management.
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A tech gig is a mini-project with a clear and concise scope, is typically under 1 month, and requires an expert to execute. Gigs should ideally require little project onboarding time.
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